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Leadership Team

Smart Tradzt founder, Mr. CK Chung, is a specialist in supply chain, pricing & commercial excellence, ecosystem collaboration and B2B eCommerce, with more than 25 years of consulting experience. Prior to involving in startup, Mr. Chung was a Senior Manager with Accenture and then Deloitte Consulting.

His project experiences include Global MNCs, Fortune 500 companies and regional conglomerates, including companies such as ExxonMobil, Petronas, Sanofi, Carlberg, Dupont , Cargill, Shell, Sumitomo Chemicals, Petrorabigh, The Polyolefin Company, Indian Oil and Siam Cement Group.

Mr. Chung switched to founding tech startup due to his passion in solving industry pain points and innovating solutions to help his clients resolve operational challenges and achieve tangible business benefits. As a testimony of the impact of the solution and innovative approach, through his consulting and tech startup journey, he received various accolades. These cover Best Customer ROI Award, Best Business Case Study for pricing and commercial excellence solution; helping a regional conglomerate to receive Deming Prize for their supply chain transformation initiative and winning Cargill’s Corporate Challenge in the Supply Chain area.

Through his extensive experience across multiple domain areas, Mr. Chung started Smart Tradzt to deliver a Future Ready Collaborative Commerce, Commercial Decision Optimisation and Supply Chain Platform which enables process transformation and leveraging of process synergy for efficiency and optimisation.

His latest endeavour includes spearheading development of Carbon Emission Tracking and Management solution (covering the challenging scope 3 end to end supply chain), to tackle the key concerns of the day, saving the planet from the catastrophic effect of climate change.

Mr. Chung is certified in Supply Chain Management (APICS) and Pricing Management (PPS). He has served as a quest lecturer at National University Singapore and MacQuarie School of Management (Australia). He co-authored the of book “Dynamic Supply Chain Alignment” with John Gattorna (a renowned supply chain expert) and published various white papers such as “Future Ready Collaborative B2B eCommerce Platform”